Blog Alert! Talking with Tundra says "Hey Canada!"

I recently got sent an advance copy of an upcoming book called Conversational Capital: How to Create Stuff People Love to Talk About. The title pretty much says it all – marketing is easier when what you are marketing is something people want to talk about. “The consumer does the marketing for you!” explains the press release that comes with the book. What could be simpler than getting someone else to do the work?

Things get a little more creepy and cultish inside the book, where various “engines” are identified that build conversation capital – things like Rituals, Myths, Relevant Sensorial Oddity, Icons, and Tribalism. It’s as if you hired Joseph Campbell to head up your marketing team.